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The Asian Boom

A growing population

  • In the past decade Asian Americans have experienced enormous population growth.
  • Growth between 1990 and 2000: 46.3%
  • Expected to grow at 100% in the next 10 years.

 

A purchasing powerhouse

  • Of all minority groups, Asian Americans possess the highest income figures and comprise an extremely diverse and desirable consumer opportunity.
  • Estimated purchasing power in 2002:
    $296.4 billion.

Demand for Asian styled food has also increased

  • The average grocery store now supplies a variety of ethnic foods.
  • In 2001 demand for Asian entrees, increased 12.3% over 2000 totaling $463 million is sales.

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